Understand
We map how the work runs today, where it breaks, and what to fix first.
You get a written game plan with priorities, owners and sequence.
Good intentions. Meet a game plan.
I help service vendors organize how their work runs, then I build the systems that carry it. Clearer operations, connected systems, and more control over how your business runs.
For maintenance, turnover, cleaning and inspection companies that work with property managers and have outgrown sticky notes, group texts and spreadsheets.
The forge line
Pick a problem and send it through.
Your operating system
How an engagement runs
Every engagement follows the same game plan. Nothing gets built until we agree on what the business needs, and nothing is called done until your team is running on it.
Build
I configure your tools, connect them, and build custom pieces where they make sense.
You get working systems your team tests while they're being built.
Test and hand over
Your team runs real work on the new system before we call it finished.
You get documentation, training, and access to every account it runs on.
Build engagements run 6 to 12 months. The scope is agreed up front and billed in installments over the term.
Advisory is a monthly consulting retainer of five 45-minute calls.
Two ways to work together
Some owners want a second brain on the business and plan to do the work themselves. Others want the system designed and built with them. Both start with the same first conversation.
Advisory
Consulting only. Five 45-minute calls a month to work through your operations, plans and tools. You build, I guide.
- Operating systems consulting
- Operations roadmap and business planning
- General AI consulting
- Brand design consulting
Build and execute
I design and build the system with you, then stay on as your fractional Artificial Intelligence Officer. Engagements run 6 to 12 months.
- Operating system buildout and execution
- Custom app builds
- Fractional Artificial Intelligence Officer retainer
A good fitThe business is growing, the tools are scattered, work gets handed off by memory, and you're willing to change how things run.
Not a fitYou want a new app to grow the business on its own, or you need unlimited work with no plan behind it.
Who you'll work with
I'm Mike Giraldo. I learned how computers work through Minecraft, automations and hacking games, and I never stopped taking systems apart to see how they run. That turned into years in the software that property managers and their vendors run on, from support to implementation.
BaseForgers is me, working directly with you. I start with how your business actually runs, agree on a plan with you, and use AI-assisted development to build what it needs. You won't be handed off to a team you never meet.
I'd rather be clear now than put you into an engagement that won't serve the business.
- SovereigntyUnderstand and direct the systems your business relies on.
- Organization beats intentTurn the goal into a game plan before adding tools.
- Relationship firstGet to know the business before prescribing the solution.
Questions owners ask
What exactly do you do?
I help service businesses organize how they work, then build the systems that support it. That can mean cleaning up a workflow, connecting the tools you already pay for, or building custom software. I start with what the business needs to do better, then work through the plan and the build with you.
Why not just use AI myself?
You can, and if you have the time and want to learn, I encourage it. The question is where you want to spend your attention. My value is looking at the business with you, making the tradeoffs clear and getting the system into daily use. AI is one of the tools I use to do that.
Why not hire a developer?
A developer may be the right choice if the problem and the requirements are already clear. I'm useful when the business also needs help deciding what to build, how the work should run and what should happen first. I carry that thinking into the build.
What does it cost?
Build engagements are scoped as a project and billed in installments over 6 to 12 months. Advisory is a monthly retainer. I'll give you real numbers once I understand the business, and if the fit isn't there, I'll tell you.
Talk through your business
Tell me what's getting in the way. We'll spend the first conversation on how your work runs today, and you'll leave with a clearer next step whether or not we work together.
Or write to michael@baseforgers.com.